prioritising honesty, integrity, and radical transparency

Visionary Approach

Bridging financial and natural resources with key stakeholders,
working with them holistically to promote true economic growth
without environmental or social degradation.

About Greenbury

Aida Greenbury has more than 20 years of experience in the fields of sustainability and forestry management and for the last 13 years has worked as the Chief Sustainability Officer at the largest integrated forestry, pulp and paper group.

She has led the global company’s efforts to shift to a new, responsible business model based on a zero-deforestation framework. Aida has been a prominent contributor and thought-leader to national and global debates about sustainability, landscape approach, forestry management, community engagement, responsible business, climate finance, trade, and the future direction of Indonesia’s economy as it seeks to move up the value chain and reduce its dependency on natural resources.

Aida is the Co-Chair of the High Carbon Stock Approach Steering Group. In May 2017, this group published a new toolkit which provides a common methodology to enable practitioners to roll out a wider no deforestation approach. She is also Chair of the Private Sector Roundtable of the Asia Pacific Rainforest Partnership, which was established by then Minister of Environment for Australia, Greg Hunt, at the COP21 in Paris in 2015. The aim of the partnership is to spearhead public-private cooperation to save rainforests in the Asia Pacific region. Membership of the group encompasses some of the largest companies operating in forestry and related sectors in the region.

In 2014, she founded the Belantara Foundation, a non-profit that works with public and private sources of funding to restore and protect forest landscapes.

Aida is a regular commentator in international media and at international events, such as the annual meeting of the World Economic Forum in Davos. She recently addressing issues such as the importance of openness and trade to safeguarding the economic and environmental gains made by Southeast Asian economies, and the need for standards and mechanisms for environmental protection and carbon reduction to be embedded into the global financial system.

As of 2017, Aida established Greenbury & Associates, a sustainability advisory firm.

Greenbury continues to go about her work as managing director of sustainability for [the largest forestry, pulp & paper company] with bullet proof enthusiasm & with the heart of a lion. She has almost singlehandedly taken on the role of steering the Asian giant through sustainability issues that would make most industry executives' hair & teeth fall out. This year all the hard work paid off with the recognition from the NGOs that was earnestly sought after the company very publicly announced an end to all natural forest clearance.

The RISI Top 50 Power List, Pulp & Paper International

Mission

We observe and analyze the environment to support and guide key stakeholders in the landscape, including governments, NGOs, international agencies, private sectors, and community representatives, to build a solid strategy to achieve responsible green growth and investment.

Vision

To be the bridge between financial and natural resources and key stakeholders, and to work with them holistically to promote true economic growth without environmental or social degradation.

Core Values

To prioritize honesty, integrity, and radical transparency

To understand the equal importance of economic development, environmental protection, and community welfare

To think in the big picture and have a clear understanding of the impacts of our actions

To emphasize the significance of data, baselines, and global definitions and methodologies to achieve consistency

To continually promote zero deforestation as an achievable and essential goal

Recent media coverage


Greenbury has been a voice for conservation both within APP and within corporate and regulatory Indonesia in general for many years

Aditya Bayunanda, forest commodity leader, WWF Indonesia, told Eco-Business.

(19th May 2017)


An interview with the Holmes Report, where Aida talks about the centrality of transparency to efforts to fight deforestation

Commentary in the Huffington Post in Australia on the importance of not losing sight of climate change objectives in the midst of political upheaval

An interview with Triple Pundit on the Forest Conservation Policy
An interview with Mongabay on how the forestry sector needs to combat forest fires and haze
An article in the Sloan MIT Management Review on how Greenpeace dropped its campaign and instead work with the company to save Indonesia’s forests

A joint interview in the Guardian with John Sauven, Executive Director of Greenpeace, and Zac Goldsmith, a prominent environmental campaigner, about the radical transformation the company went through as part of the Forest Conservation Plan process

An opinion piece on the importance of the new FLEGT timber licensing agreement between the EU and Indonesia

A combination between a well-designed jurisdictional approach and climate finance is the only way to save our forests, sustainably

High Carbon Stock Approach: the only global methodology to turn ‘No Deforestation’ commitment into practice